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1 bargaining
bargaining ['bɑ:gɪnɪŋ](haggling) marchandage m; (negotiating) négociations fpl;∎ we are in a strong bargaining position nous sommes en position de force pour négocier;∎ they have considerable bargaining power ils ont beaucoup de poids dans les négociations;∎ this has reduced their bargaining power cela a affaibli leur position dans les négociations►► bargaining chip, British bargaining counter monnaie f d'échange;∎ to use sb/sth as a bargaining chip utiliser qn/qch comme monnaie d'échange;Industry bargaining table table f des négociations -
2 bargaining
marchandage mbargaining chip monnaie f d'échange;∎ to use sb/sth as a bargaining chip utiliser qn/qch comme monnaie d'échange;bargaining position situation f permettant de négocier;∎ we are in a strong bargaining position nous sommes en position de force pour négocier;bargaining power pouvoir m de négociation;∎ they have considerable bargaining power ils ont beaucoup de poids dans les négociations;bargaining table table f des négociationsAs you might expect, larger companies have a distinct negotiating advantage, often using their leverage to qualify for high-volume discounts or get better deals. However, that doesn't mean that small- to medium-sized manufacturers can't beef up their bargaining power. For example, by joining or forming a purchasing cooperative, you can mass your company's orders with several other companies' orders, enabling all to receive a better price.
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3 strong
strong [strɒŋ]fort ⇒ 1 (a)-(c), 1 (e), 1 (f), 1 (j), 1 (k) robuste ⇒ 1 (a) solide ⇒ 1 (a), 1 (b), 1 (d), 1 (i) puissant ⇒ 1 (b) ferme ⇒ 1 (b), 1 (i) énergique ⇒ 1 (b) sérieux ⇒ 1 (d), 1 (f) grossier ⇒ 1 (g)(a) (sturdy → person, animal, constitution, arms) fort, robuste; (→ building) solide; (→ cloth, material) solide, résistant; (→ shoes, table) solide, robuste; (in health → person) robuste; (→ heart) solide, robuste; (→ eyesight) bon;∎ he's not very strong (not muscular) il n'est pas très fort; (not healthy) il n'est pas très robuste;∎ familiar you need a strong stomach to eat this junk il faut avoir un estomac en béton pour manger des cochonneries pareilles;∎ you'd need a strong stomach to go and watch that movie il faut avoir l'estomac bien accroché pour aller voir ce film;∎ he'll be able to go out once he's strong again il pourra sortir quand il aura repris des forces;∎ to be as strong as a horse (powerful) être fort comme un Turc ou un bœuf; (in good health) avoir une santé de fer(b) (in degree, force, intensity → sea current, wind, light, lens, voice) fort, puissant; (→ magnet) puissant; (→ current) intense; Music (→ beat) fort; (→ conviction, belief) ferme, fort, profond; (→ protest, support) énergique, vigoureux; (→ measures) énergique, draconien; (→ desire, imagination, interest) vif; (→ colour) vif, fort; (→ character, personality) fort, bien trempé; (→ feelings) intense, fort; (→ nerves) solide;∎ the wind is growing stronger le vent forcit;∎ there is a strong element of suspense in the story il y a beaucoup de suspense dans cette histoire;∎ there's strong evidence that he committed suicide tout porte à croire qu'il s'est suicidé;∎ figurative tact isn't her strong suit or point le tact n'est pas son (point) fort;∎ what are his strong points? quels sont ses points forts?;∎ he is a strong believer in discipline il est de ceux qui croient fermement à la discipline;∎ it is my strong opinion that the men are innocent je suis convaincu ou persuadé que ces hommes sont innocents;∎ she is a strong supporter of the government elle soutient le gouvernement avec ferveur;∎ she is a strong supporter of Sunday trading c'est une ardente partisane de l'ouverture des commerces le dimanche;∎ to exert a strong influence on sb exercer beaucoup d'influence ou une forte influence sur qn;∎ she has a strong personality, she's a strong character elle a une forte personnalité;∎ I have strong feelings on or about the death penalty (against) je suis absolument contre la peine de mort; (for) je suis tout à fait pour la peine de mort;∎ I have no strong feelings or views one way or the other cela m'est égal;∎ if you have strong feelings about it si c'est tellement important pour toi;∎ he had a strong sense of guilt il éprouvait un fort sentiment de culpabilité;∎ to have a strong will avoir de la volonté;∎ you'll have to be strong now (when consoling or encouraging) il va falloir être courageux maintenant;∎ you've got to be strong and say "no" il faut être ferme et dire "non"∎ to bear a strong resemblance to sb ressembler beaucoup ou fortement à qn;∎ his speech made a strong impression on them son discours les a fortement impressionnés ou a eu un profond effet sur eux;∎ there is a strong chance or probability that he will win il y a de fortes chances pour qu'il gagne(d) (solid → argument, evidence) solide, sérieux;∎ we have strong reasons to believe them innocent nous avons de bonnes ou sérieuses raisons de croire qu'ils sont innocents;∎ they have a strong case ils ont de bons arguments;∎ to be in a strong position être dans une position de force;∎ we're in a strong bargaining position nous sommes bien placés ou en position de force pour négocier(e) (in taste, smell) fort;∎ I like strong coffee j'aime le café fort ou corsé;∎ this whisky is strong stuff ce whisky est fort;∎ there's a strong smell of gas in here il y a une forte odeur de gaz ici∎ he is a strong contender for the presidency il a de fortes chances de remporter l'élection présidentielle;∎ he's a strong candidate for the post il a le profil idéal pour le poste;∎ she is particularly strong in science subjects elle est particulièrement forte dans les matières scientifiques;∎ in very strong form en très grande forme;∎ the film was strong on style but weak on content le film était très bon du point de vue de la forme mais pas du tout du point de vue du contenu(g) (tough, harsh → words) grossier;∎ to use strong language dire des grossièretés, tenir des propos grossiers;∎ I wrote him a strong letter je lui ai écrit une lettre bien sentie;∎ she gave us her opinion in strong terms elle nous a dit ce qu'elle pensait sans mâcher ses mots;∎ his latest film is strong stuff son dernier film est vraiment dur∎ an army 5,000 strong une armée forte de 5000 hommes;∎ the marchers were 400 strong les manifestants étaient au nombre de 400∎ the dollar has got stronger le dollar s'est raffermi∎ strong force, strong interaction interaction f forte2 adverb∎ familiar to be going strong (person) être toujours solide□ ou toujours d'attaque; (party) battre son plein; (machine, car) fonctionner toujours bien□ ; (business, economy) être florissant□, prospérer□ ;∎ he's eighty years old and still going strong il a quatre-vingts ans et toujours bon pied bon œil;∎ the favourite was going strong as they turned into the home straight le favori marchait fort quand les chevaux ont entamé la dernière ligne droite□ ;∎ that's coming it a bit strong! vous y allez un peu fort!, vous exagérez!
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